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The Internet’s Most used Words That Make Headlines go Viral

One good method we can use in comprehending the characteristics of viral headlines on the internet, is to observe the words that appear in the titles of contents at the top of search engines like google which is linked to blogs, websites or web pages that have very high volumes of traffic. The next thing is to try and figure out what has made them so attractive to the internet audience. (I don’t think there is any other better way to comprehend the attractive ability behind viral headlines.) Although the internet’s readers attraction to titles and articles could depend a lot on – feelings, time period, level of interest, and many other things which can’t be controlled, the following categories of specific words were observed to be influential in making headlines go viral:

Words that “point” to a specific person, thought or thing

Direct examples of such words include: “the”, “that”, “this” and “a”. The attractive power of these words lies in how they “go straight to a particular target”. When you place those words (in combination with other words) in any headline, your reader will be instantly directed towards forming a specific idea about how particular (the, a), how close (this), how far away (that), or how insignificant a person, thought or thing might be to any character. In the course browsing the internet, up to getting attracted by a headline, and reading through an article – a reader will clearly conceive what they are directed to think about in order to comprehend the content surrounding it.

Words that “refer” to a thing, a person, or a group of persons                

Direct examples of such words include: “you”, “your” and “people”. I believe that the number one target of creating content is to give useful information to a reader (a person, or persons): this gives a convincing reason why viral headlines have these particular words in them. The word “you” was once ranked as the fifth most used word on the internet, while “your” was once ranked as the seventeenth most used word. What does the popularity of these words mean? It means that their aim is tied to giving value to the reader – or to many readers (people). A research that was carried out using different headline compositions, discovered that headlines consisting of these words (you, your and people) were the most efficient.

Words that are used to ask for information about anything

Direct examples of such words are: “why”, “where”, “what”, “which”, and “when”. One similar effect that these words create is that they arouse questions within its readers’ minds, thus making them (the readers) delve further towards specific things, and creating an expectation of obtaining a clear meaning or explanation. It has been observed that by structuring headlines to appear as questions, click-rates typically increase. An inquiry into – “why”, “where”, etc, is attractive to readers because it creates the interest in them to acquire knowledge and cover up ground in areas where they are deficient: it makes readers to click on links having these words, in order to learn something new.

You can read other related articles by clicking the titled links below:

Why Short Articles Attract Most People on the Internet

How to Write Ads That Can Attract a Large Audience

How to Increase Your Rate of Unique Article Creation

How To Enhance Your Affiliate Marketing Profit

Your Prosperity Today can Become Your Adversity Tomorrow: A Case Study of Zimbabwe

It’s a sad fact that many people and nations once experienced a level of prosperity which is now a distant memory (or almost forgotten) because currently – they’ve fallen into a state of adversity and great misfortune. Evidence abounds everywhere, that prosperity can become adversity within the twinkle of time’s eyes. In 1980, Zimbabwe gained independence after a period of rule which was governed by Great Britain, and Robert Mugabe, who until that moment was a political prisoner, took over the helm of affairs of the nation as the first prime minister.

It’s quite true that during his first ten years of leadership, prosperity was one of the qualities of Zimbabwe, and it showed in the way Zimbabwe grew to become one of the leading nations in Africa. Adversity was far away during a ten year period (between 1980 and 1990) when infant mortality rate fell from 86% to 49%, and life expectancy rose from 56% to 64%: also, adult literacy was on a 67% high and competing with the “developed nations” at the time. Everything was moving in the right direction until the economy started declining after the 1990 elections.

Scenes that express the level of adversity in Zimbabwe

Zimbabwe used to be considered as the food basket of Africa, but Mugabe has driven it into economic chaos as expressed by 95% unemployment and 231 million percent inflation – according to experts (in 2008). Due to the level of adversity over the years, millions of Zimbabweans have been fleeing to neighboring countries in order to escape the economic woes of their once prosperous homeland. If Zimbabwe which was once living in prosperity, is now a beggarly nation, let those nations and people that think they stand tall, take heed – lest they fall! May their glorious stories not become groaning stories. May their book of laughter not become a book of lamentation. People and nations should set a daily watch over their empires, whether these empires consist of an individual or a nation.

The level of adversity in Zimbabwe (in terms of statistics)

It’s a good sign when lowly nations try to move up to the level of prosperity inherent in prosperous nations, but Zimbabwe does so while witnessing how routine financial transactions are carried out within its territories – in an astonishing amount of quadrillions. The adversity is so widespread that it’s common to see people carry wheelbarrows full of money to shops. In an attempt to express the level of adversity, an indigenous businessman once said that the whole market scene had gone completely crazy, and that their computers and calculators can’t deal with all the zeroes, even on the cheapest products.

Stock brokers, worldwide, once said that the Zimbabwean dollar made an “exchange rate” record of 10 billion to a single U.S. dollar in direct bank buying; while in electronic transfers – it exceeded 20 billion Zimbabwean dollars to 1 U.S. dollar. A loaf of bread in a supermarket once cost 7 billion Zimbabwean dollars, while a crate of eggs (30 in number) was once 45 billion dollars ($4.50 U.S. dollars). Oh, when will such adversity turn back into prosperity? I am not a politician, but when a nation’s leader leads a nation into deterioration and decay, I use his or her life as my school!